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Wikipedia.org: To counterfeit means to imitate something. Counterfeit products are fake replicas of the real product. Counterfeit products are often produced with the intent to take advantage of the superior value of the imitated product. The word counterfeit frequently describes both the forgeries of currency and documents, as well as the imitations of clothing, handbags, shoes, pharmaceuticals, aviation and automobile parts, watches, electronics (both parts and finished products), software, works of art, toys, movies. Counterfeit products tend to have fake company logos and brands. In the case of goods, it results in patent infringement or trademark infringement. Counterfeit consumer products have a reputation for being lower quality (sometimes not working at all) and may even include toxic elements. This has resulted in the deaths of hundreds of thousands of people, due to automobile and aviation accidents, poisoning, or ceasing to take essential compounds (e.g. in the case a person takes non-working medicine).
The counterfeiting of money is usually attacked aggressively by governments worldwide. The counterfeiting of goods is condoned by some governments. Counterfeit paper money is the most popular product counterfeited.
Theverybesttop10.com: Each and every year firms spend millions on brand identity only to spend twice as much in courtrooms up and down the land fighting brand theft, and imitation! Sad news indeed for the company’s that have to pay it, but for us consumers it does lead to some rather funny discovery’s when we are out shopping. So I have decided to bring you just ten of what I think is the very best examples of brand identity theft….
“Only Future Coke will do when you’re thirstiest! …not now, but in the future!”
TIP: They say a change is as good as a rest, but when it comes to product and indeed company re-branding little is very much more, little changes over the course of a few years will have a much lesser impact than a sudden product change. Sadly the truth is that people don’t like changes, but little changes might well go un-noticed.
“Let’s Build! ..using bricks, plastic ones, but not the official kind.”
TIP: When it comes to brand identity always try and do something every now and again that is a surprise! Maybe a crazy, un-related giveaway or a unique competition idea.
Next week we take a look at the new Sqny Peestation!
TIP: Have you ever seen those design concepts that phone company’s, car manufactures seem to accidentally let slip? Well that is no accident at all, in fact it is a great way of judging how people might react to the real and indeed finished brand design.
Published 7 months ago
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